This is part of a larger series of becoming an Independent Video Game Developer
Choosing a Company Name felt very difficult for me. Companies go through some noticeable name changes throughout their histories. Here’s what I learned through the process.
Make it Original
First off, I started thinking about me. I wanted to name a company, and therefore wanted the company to reflect my name. That was a mistake. Growing up, my nickname was Fish. Since I am of a larger stature, I thought Big Fish Studios would be perfect. I filed the paperwork, and shortly after discovered, that there is already a company named that and they are quite popular.
Make it Easy to Spell
Thinking that video games should be fun and entertaining, I decided that I needed to next use a fun name. Still stuck on the idea of fish, since that’s what I’ve always been called, my buddy called my Fishopotamus one day, which is a cross between a fish and a hippopotamus.
My issue at the time of the name change, was that I didn’t know how to spell hippopotamus, so instead of a simple to spell name that people would remember, I wound up with Fishapotamous. Where did the ‘a’ after fish and the o in the ending come from? I don’t know.
If you don’t know how to spell it, other people won’t know how to spell it, let alone go to the website. So instead of a clever name, I got an idiotic name.
Make it a Meaningful Company Name
Naming a company after your own name isn’t very cool I’ve decided. It’s focused inwardly, instead of outwardly. By the end of the previous two name changes, I no longer wanted it to resemble my name. I wanted it to have meaning. My corporation will be making Christian Themed games, so I wanted it to do something with Christ.
Lion of Judah, Root of David, are other names known for Christ. I personally like Lions and find them to be majestic, and I grew up in the woods and love the wilderness. LionRoot felt like a perfect match, and is a name I can go on with for a long time. It’s the perfect match.
What other aspects do you think should go in a Company Name?