Indie Dev Marketing Mentality

Marketing is something all indies need to learn.  I’ve had my own struggles with it, but I’ve also learned a lot.

Why Marketing?

Read any indie game postmortem, and you’ll see that often the #1 postmortem comment is that they should’ve done more marketing.  That’s the reason I started to read up on marketing.

I read from Pat Flynnand Michael Hyatt, and read several more books and blog posts on marketing to try to learn.  What started as research to prevent the #1 mess-up, turned into something more.

IndieDev Line Chart
Who wears suits to work? Honestly now…

What Marketing is

Prior to reading about marketing, I saw it as a necessary evil that indies have to do.  No one wants to do it, but it has to be done.

From what I learned and read through those two sites, and the book, it’s that marketing is a relationship.  It’s about finding your audience, and talking to them.

We’re saturated

Look at the market now, it’s a saturated market.  Not only that, but if you’re like me, everyone else’s product looks more fun, more refined and more appealing.  How can you compete?  What makes yours stand out?

No brainer here, but I think the quality of your game will always be most important.

But second place will be marketing.

We’ve all got great taste in games, why else get into the business other than to make great games, and if you’re just starting out, quite frankly, you know you’re games aren’t that great yet.

Where to start

So where do you start?  Read, read and read and act, act, act.  I’ve been learning for the past 2 years, and I’m definitely building up my marketing muscles.  If you’re not out there trying new things, and putting time into it, you’re doing it wrong, because you’re not even doing it at all.