IndieDev Marketer

I read Gamasutra Postmortems while on my second deployment whenever time permitted and Marketing repeatedly came up as the top issue, which lead me to study marketing intensely.

I’ve enjoyed learning it, because when I realized it’s a relationship with your audience, I knew it’s something I’d want.

I don’t want to make games in a vacuum.  I want to talk about them, and interact with others.

Items in red are new to the past month.

Gold Tier

Items in this tier wowed me.

  • Influence Book – $16 – Every book or course consumed below mentions the basic human responses in this book.  Not only does it help in business, but it helps to protect yourself from others who abuse its key principles.

Purple Tier

Items in this tier provided me supreme value for the cost and time invested

  • FBMarketing Profit Lab Course – $397 – I didn’t know jack about ads in Facebook.  This course lead me where to go.  Granted, I can’t afford alot of ads, but I can learn the process for when I start to grow.  Great course, more focused towards B2B though.  I’m still trying to figure out how all these B2B courses can be applied to Indies
  • Jab, Jab, Jab Right Hook Book – $15 – This book helped realize that I should understand each social network, and try it out.  After trying each one, I’ve picked the ones I wanted to concentrate on leaving a skeleton setup on the others.
  • Platform Book – $15 – If you want to know what to do to get your website and pages set up step by step, buy this book and follow it.  It also helps to reinforce that your home page is the center for all your marketing efforts.
  • Gary V Blog – Free – Continued reinforcement to not skip out on other social media outlets.  He’s funny and full of energy.
  • Seth Godin’s Blog – Free – Daily thoughts on marketing and going for the Gold.  You should subscribe right now.
  • Michael Hyatt’s Blog – Free – Continued reinforcement that your website should be your main hub.  I enjoy learning about his thoughts.
  • Never Eat Alone Book – $20 – I’m an introvert.  I need all the encouragement and strategies I can get to put myself out there.  This book gives great techniques and procedures to put yourself out there and network.

Blue Tier

Items in this tier provided me a good amount of value for the cost and time invested

  • The Abundant Artist Course – $150 – A course that taught people want to know about your personal life if you’re doing artistic things.  Helped me feel comfortable about sharing my thoughts on my blog, instead of trying to turn my site into another Gamasutra.
  • iPhone Academy Course – $50 – Like Reel Marketing, I don’t know the first things about Video.  Rather than buying an expensive DSLR, I’ll be using my iPhone.
  • Market Motive Fundamentals Course – $99 / Month – I wish I’d taken the Fundamentals course when I first started.  I knew nothing about marketing when first starting, and if I took this, it would have saved me months of confusion when reading marketing blogs. I crammed as much as I could in two months.
  • Tribe Writers Course – $99?? – Before I even knew anything, I took this course.  It helped get me to at least try to blog even though I was timid.  That alone helped tremendously.
  • John Saddington Blog – Free – Domain name setup, Value of minimalist webpages, How to set up website feeds, etc.  Great reference to turn to.  I like his minimalism, but I wanted more with my site.
  • VideoROI Course – $175 – There are certain steps needed to take to optimize your Videos and YouTube settings.  This course helps to explain them, and provides checklists to do it.
  • FBInfluence 2.0 Course – $100 – Good course on ideas for Facebook Marketing and getting started with it.
  • TentSocial Marketing Plan E-Book – E-mail Address – What I used as a template to develop a marketing plan.  I don’t adhere entirely to it, but I still reference it when I go astray.  They’re revamping their website now, hopefully it’ll be up soon.
  • Launch Book – $15 – There’s good information in here about launching a product that I intend to use when I do launch my games, or do a Kickstarter.
  • Launching Your List Course – $200 – Email is really important.  That’s what I’ve read a lot, and this helped cement it.  I’m not sure how to tie it into my GameDev, but I definitely want to focus on it more.
  • Wistiafest 2015 – $600 – I really didn’t know anything about how to implement video into my company besides gameplay videos. This started me off with some good ideas.
  • CoSchedule Blog – Free – This blog gives a lot of free advice that is very detailed. I implemented some of their techniques into my blog and my blog post production.

Green Tier

Items in this tier provided me some value for the cost and time invested

  • Purple Cow Book – $10 – Advice on being unique and bringing value in your message
  • Inbound Marketing Book – $10 – Make your website a marketing Hub.  Great advice on strategies for marketing.
  • Blog that Converts Course – $900 – Has good strategies, but is oriented more towards information marketing.  I’m still trying to find the balance between making games, and information on making games
  • Advertising Headlines that Make you Rich Book – $30 – A list of headlines that historically work for advertisements.  It’s nice to have a collection to reference.
  • On Writing Well Book – $5 – Be bold in your writing and slay your passive voices.
  • Lean Analytics Book – $20 – Talks about what “vanity metrics” are and why to ignore them while focusing on the metrics that really matter.
  • Advanced Web Metrics with Google Analytics Book – $25 – Web metrics are really hard and confusing.  This book didn’t solve all my questions, but helped me start to go in the right direction.
  • Reel Marketing Insider Course – $1 – Just look at how many Let’s Play Youtubers are out there.  Video is important, and this course started priming my brain on how to implement it into my business, besides my development updates.
  • Email Design Conference Videos – $499 – The biggest takeaway is that I need to make better emails and not treat emails as an unused social media channel.
  • Elements of Content Strategy – $20 – Some advice on content marketing.

White Tier

Items in this tier provided me little to no value for the cost and time invested

  • The Ultimate Sales Machine Book – $10 – I read this before I started transcribing my notes.  It emphasized working hard and being disciplined.  Some arrogant language turned me off though.
  • Pro Blogger Book – $16 – Good thoughts on blogging in general, as well as ideas for blog posts.  If you need ideas, get this book.

Grey Tier (None So Far)

Items in this tier felt like value was taken away from me for the cost and time invested

  • DotCom Secrets Book – $12 – It was on the spot with describing how to sell information products and was very familiar with the things I used to study. It had little to no value on what I’m doing now, other than generating a belief that there should always be increasing value options for people who want to spend the extra money.

Continuing Education

I invested a substantial amount of time and money in learning marketing.

But, as Gary Vaynerchuk says, everyone’s in the marketing business.

I’m just in the Marketing: Indiedev business.

Join Lion Root to stay up to date with my learning and game development!

Disclaimer

In the interest of transparency, many of the links are affiliate links.  Some things I’ve read aren’t the strongest books out there, so I’ve left those out so you don’t have to waste your time or money on them like I did.