Marketing Tools

Marketing Tools

Here are some things that I use for my marketing.  If you want to see how I used these marketing programs, check out my IndieDev Kin page.

Gold Tier

Items in this tier wowed me.

  • Evernote – I use this to organize my strategies and good web clippings to implement future marketing ideas.
  • Google Sheets – This is what use for organizing and tracking spreadsheet data.  I use this to track my posting, and page hits.
  • Grammarly – Did you fail English in college?  I did, so this helps me out, a lot.

Purple Tier

Items in this tier provided me supreme value for the cost and time invested

  • Meet Edgar – With the emphasis on posting multiple times a day by many outlets, and being a small company, I quickly became overwhelmed.  Edgar lets you make your evergreen content and then schedule it.  I stopped using the service to figure out what to post about but hopefully will return to it when I can think of my new marketing strategy.
  • WordPress – This is what I use to host my website.  My website has gone from super fancy to minimalist over the course of my time being self-employed.
  • Bluehost – For small websites, this is what I use to host my websites.  It’s easy to set up.
  • Bossfight – Need free stock photos for your posts that aren’t about your game?  This site has you covered.

Blue Tier

Items in this tier provided me a good amount of value for the cost and time invested

  • Mailchimp – Free Email marketing.  I use this to auto-send out my blog posts once a week.

Green Tier

Items in this tier provided me some value for the cost and time invested

  • Tweetdeck – I found this to be a pretty good twitter interface to use.  So I organize people I follow into lists, and interact with them here.

White Tier

Items in this tier provided me little to no value for the cost and time invested

  • MarsEdit 3 – Offline blog post writing and syncing.  I went through a period of not being connected to the internet for the majority of the day.  This helped me, but for now, I just write it all in WordPress.
  • Desk PM – Another offline blog post writing and syncing app.  I didn’t really need it.

Grey Tier

Items in this tier felt like value was taken away from me for the cost and time invested

  • Aweber – An alternate e-mail marketing solution that I found I didn’t enjoy.  It was recommended at the time, so I went with it.  I wish I hadn’t.
  • Getresponse – Another email marketing solution I didn’t enjoy. I remember them not being good.
  • Market Samurai – a keyword analysis tool.  When I started to learn marketing, I got wrapped up in content marketing, and this tool was recommended.  That early training is why I use the word IndieDev a lot.  Not really useful for making video games though.

Continuing Tool Finding

Growing a company takes a lot of work, and tools that make life easier helps a lot.  I plan on trying new ones and seeing which ones help me succeed.  I’ll keep them updated.

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In the interest of transparency, many of the links are affiliate links.