Here are some things that I use for my marketing. If you want to see how I used these marketing programs, check out my IndieDev Kin page.
Items in this tier wowed me.
- Evernote – I use this to organize my strategies and good web clippings to implement future marketing ideas.
- Google Sheets – This is what use for organizing and tracking spreadsheet data. I use this to track my posting, and page hits.
- Grammarly – Did you fail English in college? I did, so this helps me out, a lot.
Items in this tier provided me supreme value for the cost and time invested
- Meet Edgar – With the emphasis on posting multiple times a day by many outlets, and being a small company, I quickly became overwhelmed. Edgar lets you make your evergreen content and then schedule it. I stopped using the service to figure out what to post about but hopefully will return to it when I can think of my new marketing strategy.
- WordPress – This is what I use to host my website. My website has gone from super fancy to minimalist over the course of my time being self-employed.
- Bluehost – For small websites, this is what I use to host my websites. It’s easy to set up.
- Bossfight – Need free stock photos for your posts that aren’t about your game? This site has you covered.
Items in this tier provided me a good amount of value for the cost and time invested
- Mailchimp – Free Email marketing. I use this to auto-send out my blog posts once a week.
Items in this tier provided me some value for the cost and time invested
- Tweetdeck – I found this to be a pretty good twitter interface to use. So I organize people I follow into lists, and interact with them here.
Items in this tier provided me little to no value for the cost and time invested
- MarsEdit 3 – Offline blog post writing and syncing. I went through a period of not being connected to the internet for the majority of the day. This helped me, but for now, I just write it all in WordPress.
- Desk PM – Another offline blog post writing and syncing app. I didn’t really need it.
Items in this tier felt like value was taken away from me for the cost and time invested
- Aweber – An alternate e-mail marketing solution that I found I didn’t enjoy. It was recommended at the time, so I went with it. I wish I hadn’t.
- Getresponse – Another email marketing solution I didn’t enjoy. I remember them not being good.
- Market Samurai – a keyword analysis tool. When I started to learn marketing, I got wrapped up in content marketing, and this tool was recommended. That early training is why I use the word IndieDev a lot. Not really useful for making video games though.
Continuing Tool Finding
Growing a company takes a lot of work, and tools that make life easier helps a lot. I plan on trying new ones and seeing which ones help me succeed. I’ll keep them updated.
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In the interest of transparency, many of the links are affiliate links.